FinTech
uFinance is dedicated to transforming personal financial management by delivering an intuitive and empowering experience for students. The goal is to enhance user engagement, offer personalized financial insights, and help students build confidence around achieving their financial goals.
As a student balancing school, work, and personal life, managing money can feel overwhelming. Many students lose track of daily expenses and monthly budgets, leading to overspending and financial stress. Our challenge was clear: students needed a centralized, intuitive tool to track expenses, manage budgets, and build financial awareness—without adding complexity to their busy lives.
Our research revealed two common personas:
Gloria, a master’s student in NYC who needed a simple way to track spending and build habits.
Ashok, an MBA student in Ann Arbor who craved efficient, analytical tools to optimize savings and manage both physical and digital finances.
This balance between simplicity and sophistication became the core design challenge for UFinance.