Welcome!
Hey there! I’m Simranpreet Kaur, but most people call me Simi. I'm a UX designer, storyteller, and explorer of the small details that make everyday life meaningful. I’m currently pursuing my Master’s in Information Science at the University of Michigan, where I dive into how design, psychology, and technology can come together to shape more thoughtful, human experiences. Outside of design, you’ll find me at the gym, cooking up something new, exploring outdoors, or practicing my DJ skills
↘ Experiences
Prime Matter Labs
Product Design (Contract)
Jan 2026 - Present
At Prime Matter Labs, I design AI-powered workflows that support chemists in creating, iterating, and shipping cosmetic formulations. I’m leading experience design for Element AI, a formulation assistant that helps R&D teams generate starting formulas, refine ingredient selections, and move seamlessly from ideation to production.
I collaborate closely with chemists, engineers, and product to translate complex formulation processes into intuitive digital tools — designing flexible submission flows, multi-formula sample creation, and task-based workflows that reduce friction across R&D and tech transfer. My work focuses on balancing technical accuracy with usability, ensuring the platform supports real-world lab operations while scaling with business needs.
Acorns
Product Design Intern
Apr 2025 - Present
At Acorns, I designed experiences that strengthened user trust and collaboration across teams. I led the design of a guided suspension recovery flow that helps users upload verification documents and access a read-only account view — reducing confusion and rebuilding confidence during account lockouts.
I also helped plan and facilitate Acorns’ first Design Jam, an event that united designers, engineers, and product managers to spark creativity, problem-solving, and cross-functional connection.
Stellantis x MCity
UX Designer
Aug 2025 - Dec 2025
I designed the alert and handoff experiences for Level 3 autonomous vehicles, focusing on how drivers perceive and respond to critical events. My work centered on improving driver comprehension and safety through clear, multimodal communication.
I created and tested visual, auditory, and haptic prototypes in simulated driving environments, evaluating how each signal influenced driver awareness and reaction time. Collaborating closely with Stellantis UX leadership and Mcity researchers, I helped align these concepts with real-world automotive standards and design goals.
↘ Hobbies
I love capturing moments and people
I worked as a portrait photographer from 2018-2024. Since then, I've strayed away from the business and now take photos purely for enjoyment. Here are some photos of my recent travels to thailand and mexico! Below that you can see some of my portrait work. I don't do it as much anymore, but I am proud of the work I did back in the day.
Cooking and baking are my favorite things!
I was never a huge chef, but when I got into fitness I found that I needed to make my own food to reach my goals. Since then I've done so much experimenting. I've had so many bad recipes (sorry to my cousin who had to try all of them), but I've also made quite a few cool, tasty things! Then I got into sourdough bread… that was a bit of an obsession.