Simi Kaur
Acorns

Building Trust During Customer Suspensions

View live prototype

Timeline

Sep – Nov 2025

Role

Product Designer

Team

1 designer, 1 PM

Tools

Figma
Figma
Gemini
Gemini

TLDR;

Problem

Customers falsely suspended from their Acorns accounts faced a generic, stressful upload experience with no visibility into what was happening or what came next — leaving them scared they had lost access to their money.

Solution

I redesigned the experience into a guided, adaptive resolution flow with progressive disclosure, clear progress signals, and read-only account access during suspension — turning a black-box process into a trustworthy recovery journey.

01The Problem

The real problem wasn't document upload. It was uncertainty.

The old experience treated every suspension the same. Customers who missed the suspension email — or first discovered the issue while logging in — landed on a generic uploader with very little guidance. Once they submitted documents, the process disappeared into a void.

From a business standpoint, suspension-related issues were generating 400–500 support contacts per week. Some low-risk suspensions still took days to resolve. But the deeper issue was emotional — customers weren't just confused. They were scared they had lost access to their money.

Original suspension experience
Support contact volume from suspension issues
Customer journey during suspension
02The Design Challenge

How do we make this process feel clearer and more trustworthy without weakening fraud and compliance protections?

03Constraints

Making complexity feel simple.

Different suspension types needed different combinations of IDs, bank statements, written explanations, acknowledgements, and manual review. But the old uploader flattened all of those into the same generic experience. The challenge was reducing confusion for customers without oversimplifying the compliance complexity behind the scenes.

04Key Design Decision

Replace the generic uploader with a guided experience.

The first big shift was moving away from a static uploader toward a more dynamic flow. Instead of showing every customer the same upload screen, the experience adapted based on suspension type.

Customers could now see:

What documents were needed

Why they were being requested

What still needed review

What would happen next

Early on, I explored a few directions:

Checklist-based suspension experience

A checklist-based experience

Conversational message-style suspension flow

A conversational message-style flow

The conversational direction felt easier to move through and reduced the feeling of being hit with everything at once.

05Key Design Decision

Progressive disclosure helped reduce anxiety.

Early versions surfaced every requirement immediately: upload documents, explain transactions, acknowledge terms, wait for review. It technically worked, but it felt stressful. So I started exploring a step-by-step flow that guided customers through one task at a time. Instead of presenting a wall of requirements, the experience focused on the next thing the customer needed to do.

The AI will guide the customer through the recovery process

The experience starts with exactly what they need, then breaks each step down one at a time.

AI-guided customer recovery process

Progressive disclosure

The customer knows what's happening at every step, leaving minimal room for uncertainty.

Progressive disclosure step-by-step flow
06Key Design Decision

Account access, even during suspension.

One insight kept coming up while working through the flows: customers were panicking because they couldn't see their money. The original experience basically hard-locked users out of the product. But that made the situation feel even more alarming. So instead of fully blocking access, I designed a read-only account state. Customers could still:

Log in

Access support

View balances

Continue the resolution flow

This ended up becoming one of the most important trust-building decisions in the project.

Read-only account state during suspension
07Final Outcome

The final experience turned a black-box process into a guided recovery flow.

The final experience replaced the generic uploader with a guided flow that adapted based on suspension type, surfaced progress more clearly, and gave customers more visibility throughout review. It also created a scalable foundation for future verification and support experiences across Acorns. Most importantly, the experience felt more human — instead of leaving customers in the dark during a stressful moment, the flow gave them context, progress, and reassurance.

08Reflection

I learned that trust breaks fast when users lose visibility.

This project changed how I think about high-stress financial workflows. At first, I approached it like a form redesign problem. But the deeper issue was emotional. Customers needed clarity and reassurance just as much as they needed functionality. The biggest lesson was realizing that reducing friction doesn't always mean removing steps — sometimes it just means helping people understand where they are, what's happening, and what comes next. If I revisited the project, I'd spend more time testing how different suspension types changed pacing and trust needs across the flow.